Zapier vs Make: Which Fits a Small Business?

The honest answer: most small businesses can run on either. The one you pick depends on what you optimize for.

Zapier in one sentence

Easiest to start, hardest to scale. Pricing climbs fast once you cross 10K tasks/mo.

Make in one sentence

Steeper learning curve, but 4–8x cheaper at scale and far better at multi-step logic.

Pick Zapier if

• You're under 5K tasks/month
• Most automations are 2–3 steps
• Nobody on the team wants to learn flow design

Pick Make if

• You're past 10K tasks/month
• You need branching, loops, error handling
• You'll have someone owning automations long-term

What we use

Make for production workflows, Zapier for quick experiments and one-offs. n8n when self-hosting matters.

Need help choosing or migrating? See our business automation services.